Every cycle we warn startups not to wait
till 2 weeks before Demo Day to launch if they can
avoid it, because there's always a glut of startups
launching then. Every cycle they do anyway.
It's now 2 weeks before Demo Day, so there are
going to be a lot of new startups launching in the
coming week.
Please be nice to them. For you their launch may be
"yet another YC startup," but for each individual startup
this is their big moment.
"Leaky (YC S11) is Hipmunk for Car Insurance"
I honestly don't care if your new company is "* (YC S11) Is The Facebook for Unicorns," since it really tells me nothing. I have to figure out what a Hipmonk is before I can understand what they do. Hold on while I call the Dalai Lama to ask about the difference between a monk and a hipmonk.
Of the YC S11 batch with announcements up, it seems the Snapjoy folks are doing it right (from the front page):
"Snapjoy (YC S11) Will Organize Your Photos For You"
Now the Snapjoy announcement above provides concise and useful information about what they could do for me, the potential customer.