Market segmentation. How do you get people to pay you another 10k? With a widget...

roel_v on July 17, 2015 | parent | context | favorite | on: Tesla’s Model S Gets “Ludicrous” Mode, Will Do 0-6...

Market segmentation. How do you get people to pay you another 10k? With a widget that is useless but has huge bragging value. People who don't care about 10k will spend it on this, and those who do care will have no different lives.