"One product family. One platform. One store. Windows... One. Wait no, Ten."
This level of cluelessness from Microsoft's branding team would be stunning if it hadn't been the rule for a decade and more. The OS itself looks nice, though.
I think they should think about the new wearable hardware that will be coming out and come up with a name that would evoke an image of working with apps in the air in front of you instead of on a screen/flat surface with a window. Like a Minority Report style interface.
I wonder if they aren't at least partly tweaking Apple here. Remember Apple also skipped version 9 of their operating system. Even system 8 was "phoned in". At least Microsoft didn't make us wait a decade between versions 7 and "X" while milking us for money with fake non-updates called "8" and "9" along the way.
They called it "OS X" because "X" is the roman numeral for 10. They had been promising (and promoting) the new system for five years or more, but it was still years away, so they offered "system 8" and "system 9" which were mere incremental updates of system 7, not real OS versions. (But you had to pay for them because they had new numbers.)
This level of cluelessness from Microsoft's branding team would be stunning if it hadn't been the rule for a decade and more. The OS itself looks nice, though.