It is possible to sound professional without sounding boring, and I'd also argue that being honest about the scale and capabilities of your company is a big part of professionalism.
"UberSoft is a leading provider in synergistic data-driven technologies focused on improving ROI through market-driven analytics. The UberSoft Team has over twenty years of experience in delivering proven solutions to our corporate partners." is fluff.
"Spend less time marketing, and more time watching hockey. UberSoft makes marketing easy, because we've got a really great way to link statistics from news feeds into your existing analytics." is honest, and a lot more memorable.
Dead on. As tired as I am of all the friendless as well, there are shades of gray in the between. Take even the balsamiq example the article uses -- the website doesn't jump in your face; it simply tries to be more honest and not present itself as a Fortune 501 company.
"UberSoft is a leading provider in synergistic data-driven technologies focused on improving ROI through market-driven analytics. The UberSoft Team has over twenty years of experience in delivering proven solutions to our corporate partners." is fluff.
"Spend less time marketing, and more time watching hockey. UberSoft makes marketing easy, because we've got a really great way to link statistics from news feeds into your existing analytics." is honest, and a lot more memorable.