I'm very much aware of the quality of their products and I agree with your 4-step process, but that's not the end game for success in the AppStore and that's all I was saying. There are plenty of gems amongst the 65k apps that have not had a chance to see significant sales because they failed at marketing, and/or hurt by AppStore economics.
ps. Games aside, there are more craptastic apps in the Top 100 than quality.
ps. Games aside, there are more craptastic apps in the Top 100 than quality.