They're painting a realistic picture of how high the bar is for AppStore success. Step 1: Take an idea that would be useful to lots of people. Step 2: Do it better than anyone has ever done it before. Step 3: Do it 3x better than Step 2. Step 4. Make it smoother and prettier than anything you've ever used before.
That, my friends, is what it takes to succeed at the App Store.
I really believe you need to come out with a BANG if you want an honest shot at the Top 100. Trying to get their with iterations is definitely an uphill battle.
You can thank the App Store review process for that. If each iteration takes 2-6 weeks, you'd better put a LOT more into each try.
I'm very much aware of the quality of their products and I agree with your 4-step process, but that's not the end game for success in the AppStore and that's all I was saying. There are plenty of gems amongst the 65k apps that have not had a chance to see significant sales because they failed at marketing, and/or hurt by AppStore economics.
ps. Games aside, there are more craptastic apps in the Top 100 than quality.
That, my friends, is what it takes to succeed at the App Store.
I really believe you need to come out with a BANG if you want an honest shot at the Top 100. Trying to get their with iterations is definitely an uphill battle.
You can thank the App Store review process for that. If each iteration takes 2-6 weeks, you'd better put a LOT more into each try.