This isn't a great analogy as way to explain this (I still have no idea what you're saying). The only company I have direct experience with is Target; I'm unfamiliar with the purchasing experience of local florists or BloomThat, and didn't even know Google Shopping Express was a thing. I'm not really unrepresentative.
You should use ~2 widely known things and a known relationship (senators are to the senate as morks are to morkdom), or 3-4 well known things to show a new relationship.
You should use ~2 widely known things and a known relationship (senators are to the senate as morks are to morkdom), or 3-4 well known things to show a new relationship.