I completely disagree with you. Local florists are to Target, as BloomThat is to Google Shopping Express. All the benefits of shopping online with delivery in less than 90 minutes. WAY more convenient than spending an hour driving, browsing, buying, driving.
And as Chad said below, they hold all florist to a high standard "to ensure quality across the board."
This isn't a great analogy as way to explain this (I still have no idea what you're saying). The only company I have direct experience with is Target; I'm unfamiliar with the purchasing experience of local florists or BloomThat, and didn't even know Google Shopping Express was a thing. I'm not really unrepresentative.
You should use ~2 widely known things and a known relationship (senators are to the senate as morks are to morkdom), or 3-4 well known things to show a new relationship.
And as Chad said below, they hold all florist to a high standard "to ensure quality across the board."