As a blanket statement no, we should not learn to circumvent filters as a behavior. But in this case if the site creators use of the word was "growth hacking" as suggested they may have failed because of the reasons I mentioned. Profanity has it's place where it adds to the conversation, I just don't see that here. If the site creators use of the word was to be cool and accepted by a small subset of the population, then indeed they succeeded. If it was to create a useful accesible site, then they could have done a better job without the profanity.
