On: How Cults Seduce and What Marketing Can Learn From...

[majormajor]

The document was very aware of that, and continually said that this was a short-term strategy of last resort (with the exception being Apple).

[jlgreco → majormajor]

Harley Davidson seems like a better example. Apple fans don't literally form gangs.

[MartinCron → jlgreco]

HD is a great example, as they only barely have to try to make functional motorcycles and their loyal fans will still keep buying them.

[protomyth → MartinCron]

There were a couple of year that buying a functional motorcycle from HD was difficult. It was more buy the cycle and fix it (or get someone to fix it for you).