On: How Cults Seduce and What Marketing Can Learn From...

[dmazin]

Not that these people care, but marketers' inability to see how vulgar they come off is highly entertaining. Who volunteers to be compared to a cult?

[majormajor → dmazin]

The document was very aware of that, and continually said that this was a short-term strategy of last resort (with the exception being Apple).

[jlgreco → majormajor]

Harley Davidson seems like a better example. Apple fans don't literally form gangs.

[MartinCron → jlgreco]

HD is a great example, as they only barely have to try to make functional motorcycles and their loyal fans will still keep buying them.

[protomyth → MartinCron]

There were a couple of year that buying a functional motorcycle from HD was difficult. It was more buy the cycle and fix it (or get someone to fix it for you).

[bra-ket → dmazin]

vulgar sells

[PavlovsCat → bra-ket]

In other words, the market "makes" people who aren't really vulgar act like they are? I'd rather say caring about money first and foremost itself is a symptom of vulgarity.