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A comment that I feel very strongly about. First, let me say the primary thesis of adding structure (and asking your senders to add structure on their own) is a great idea. My email inbox took a quantum leap when I simply structured all emails into one of two types: 1) emails from people I care about and need to respond to quickly + emails from people I don't know. 2) Everything else, including all newsletters, email lists, etc.

However, I have to strongly object to the expired emails feature. The worst part about being an entrepreneur are the people that never reply back. Not a yes. Not a no. Rejection I can handle. But the people who stop responding or never responded create a lot of heartburn in my life. And the same goes for trying to maintain a social life. Having an acquaintance or new friend never respond to an invite for coffee or a beer is incredibly frustrating.

Any system that would increase the number of emails that go unresponded to is a bad system.

How about instead, you reply by saying "too busy right now, maybe check back with me in 6 weeks?" I've found that cuts down dramatically on the number of unwanted requests. People that really care will check back. Others won't. And you can always escalate the rejection from there.




You will receive a response:

> The email will disappear into the ‘Expired’ box and the sender will receive a friendly notification that they can move it back to the queue, change it to a different format, or delete it altogether and maybe just give me a call


I saw that, and the point stands. I don't think an message basically telling someone their email was ignored is helpful. The existence of this feature could lead to a lot more emails being ignored, or even worse, lead to it being more socially acceptable to ignore someone's email, no matter how nicely written.




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