On: Building Your Two Sentence Elevator Pitch

[ivankirigin]

Once you're done, test it on your mom or annoying uncle. If they get it, you're golden.

[blored → ivankirigin]

I'm still up-voting for the aviators, but even if I wasn't, that garnered a chuckle.

Mom to Mark. "oh, you're building a website, like Google?"

[ivankirigin → blored]

To some you need to reply "Yes, we're going to be just like Google."

That relates to the other meme about setting expectations to force hard work to avoid embarrassment :)