Building Your Two Sentence Elevator Pitch

[danw]

http://www.npdbd.umn.edu/deliver/elevator.html

[ivankirigin]

Once you're done, test it on your mom or annoying uncle. If they get it, you're golden.

[blored → ivankirigin]

I'm still up-voting for the aviators, but even if I wasn't, that garnered a chuckle.

Mom to Mark. "oh, you're building a website, like Google?"

[ivankirigin → blored]

To some you need to reply "Yes, we're going to be just like Google."

That relates to the other meme about setting expectations to force hard work to avoid embarrassment :)

[mattculbreth]

I'm working with an incubator in Atlanta now that gives a couple exercises like this for entrepreneurs. It's actually a good way to get your messaging about your startup sharpened to a finer point. Having a very crisp, easy two sentence overview of your business is difficult but critical.

[donna]

Crossing the Chasm by Geoffrey Moore pg. 154 : Define the Battle. Is a great book that discusses the positioning process.

[daniel-cussen]

That's fabulous. I love bite-sized articles like this one.

[blored]

That was an excellent find.

[german]

Nice one! Really helpful.