Be careful with that. You have to watch out for good companies being bought out by assholes. For example, I was a happy Speakeasy customer for a long time, but eventually Megapath bought them out. The Megapath CSRs were the least helpful people I have ever talked to and their cancellation process is deliberately broken too.
So I'm right with you on avoiding doing business with assholes. But just remember that a good business can go bad, especially if they get bought out by complete and utter assholes. Like Megapath.
This is a structural feature of modern web entrepreneurship. Through a great new time-saving product with few annoyances at a low price, one builds an audience loyal enough that they can convince investors to hand them lots of money, and then fulfill whatever contractual obligation they've assumed to pound that userbase for more money/eyeballs, driving them away. Sometimes it's not even a matter of additional revenue, but stoking the ego of investors. Google, for example, just removed size from their image search in order to 'simplify the UI' for mobile users who are sexier in terms of plausible growth; This has driven away large numbers of power users, and made it manifestly less useful than Bing.
The average lifespan of a useful tool / company is only a few years; If investors are involved there is always a dark side. Userbase goodwill is a valuable resource will eventually be tapped and depleted.
So I'm right with you on avoiding doing business with assholes. But just remember that a good business can go bad, especially if they get bought out by complete and utter assholes. Like Megapath.