Yep, I am different because I focus on helping readers find books they will LOVE (not just like).
So, I am trying to figure out why readers like specific books and how to get a book in front of them with a higher chance of them loving it. I am trying to build a Book DNA profile of each reader and see if I can use that data to deliver a better recommendation to them. I am hoping to increase excitement around reading if I can achieve this.
The second focus is on helping readers browse and explore books in new/fun/unique ways. This is where I started, as it was an easier place to get going, and we've asked over 12,000 authors and experts to share five books around a topic, theme, or mood they are experts in or passionate about. We are trying to connect those in fun ways so you can follow your curiosity through the website. And we have a lot more crazier ideas coming :).
The third focus is to build a strong community around sharing what books I love and celebrating them.