I recently bought a super automatic machine for only $350, and it doesn't include a steam wand (big plus for someone who never makes milk-based drinks). This seems like a fun project but simple off-the-shelf ones are really coming down in price.
Comparing a superauto to this machine is like comparing an iPad to a home built desktop PC, a smartphone camera to a DSLR, a Sonos or Bose sound bar to a modular Hi-Fi system, etc...
The superauto is more convenient, press a button, get a coffee. And if you put in decent beans, and follow the recommendations regarding cleaning/maintenance, you will most likely get a decent shot. However, it won't last as long, and you will be limited, that is, don't expect to get the perfect cup exactly like you want it.
This machine does not compete with consumer-level superautos, it competes with other E-61 "home barista" type machines, which you can also find off-the-shelf.
I think this is definitely for a different target market, as super automatics are generally not preferred by folks who I think would appreciate this machine.
