This one is a serious one [0]. It's a small local chocolate producer that has close contacts with other small cacao producers and buys directly from them.
How do you know their practices are better than at your typical artisanal chocolate company? The kind of claims they're making don't look unusual to me.
Not sure what you mean with artisanal, english is not my native tongue. But she is a local legend here. Been passionate about chocolate since a kid and has worked hard to build a supply chain that works to her standards. Was on the news a few times showing the local sources of her cacao. And after tasting the chocolate I believe everything she says. :-)
[0] https://nordicchocolate.se/chokladbutik/
Oh, and the flavour and texture is great. Lindt has nothing on these ones :-)