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I think the typical approach is to use the regular site name (so just "Google Arts and Culture") and let people click on it assuming there's something interesting about it to justifying being posted. That doesn't work super well when the original title is vague, like this one, but I think it does correspond to this guideline:

> Please don't do things to make titles stand out, like using uppercase or exclamation points, or saying how great an article is. It's implicit in submitting something that you think it's important.




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