Isn't that the definition of affirmative action? Which most companies claim to do (e.g Google [1]).
Admittedly Google also claims not to discriminate on the basis of protected characteristics, which is somewhat contradictory to the definition of affirmative action as positive discrimination [2].
“Affirmative action (also sometimes called reservations, alternative access, positive discrimination or positive action in various countries' laws and policies)…”
No. Positive discrimination is a form of affirmative action in various countries' laws and policies. Positive action is another. Positive action is not positive discrimination. Paragraph 2 mentioned merely targeting encouragement for increased participation even if you did not know what positive action meant.
1) By saying x is sometimes called y under some circumstances, the text implies x (Affirmative action) is equal to or a subset of y (Positive discrimination)
2) The second paragraph also suggests examples of affirmative action that wouldn’t constitute positive discrimination
Admittedly Google also claims not to discriminate on the basis of protected characteristics, which is somewhat contradictory to the definition of affirmative action as positive discrimination [2].
[1] https://www.google.com/about/careers/applications/eeo/ [2] https://en.wikipedia.org/wiki/Affirmative_action