I worked on project planning software years ago. We got caught in a loop arguing about fonts and data density.
We were getting lots of clipping of text and I asserted that even a couple more characters on the screen would improve people’s abilities to guess what the entire phrase was. You can derail momentum in project management meetings by having people ask what something says repeatedly. Seen it happen, it’s dumb and we can fix it.
So it came down to a shootout. We put five fonts on a projector screen, at multiple font sizes, stood everyone against the back wall of the fairly average sized meeting room (maybe 70th percentile), and had them vote.
Verdana 13pt won for legibility, even over some of the 14 pt fonts. It also got more characters per inch, so win win. Something in the range of 5-10%.
Then corporate made us change it back because their flagship app used a different font and they wanted them to match. Which made no goddamned sense because they weren’t even used together.
We were getting lots of clipping of text and I asserted that even a couple more characters on the screen would improve people’s abilities to guess what the entire phrase was. You can derail momentum in project management meetings by having people ask what something says repeatedly. Seen it happen, it’s dumb and we can fix it.
So it came down to a shootout. We put five fonts on a projector screen, at multiple font sizes, stood everyone against the back wall of the fairly average sized meeting room (maybe 70th percentile), and had them vote.
Verdana 13pt won for legibility, even over some of the 14 pt fonts. It also got more characters per inch, so win win. Something in the range of 5-10%.
Then corporate made us change it back because their flagship app used a different font and they wanted them to match. Which made no goddamned sense because they weren’t even used together.