Data-oriented programming is a paradigm that treats data of the system as a first-class citizen. Data is represented by generic immutable data structures (like maps and vectors) that are manipulated by general purpose functions (like map, filter, select, group, sort …).
CompSci 101, how to represent information as data. Like every industry, lots of bullshitiers.
Instead of addressing the major performance gaps of functional programming, they instead just adopted “data oriented programming” in order to intentionally confuse people and try to drown out the clear and obvious performance pitfalls with data oriented programming.