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A few ways:

- Building a better product than the incumbents

- Showing up, doing the work, every single day

- Refusing to compete on price

- Marketing until it feels like it's too much, then marketing even more

Easier said than done, of course.




Impressive.

Would you mind giving an overview of the marketing activities you perform?


I learned most of what I know from the 30x500 course by Amy Hoy/Alex Hillman, but the gist of it is reading and participating in forums, providing valuable advice, and writing articles that spread that advice further.




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