On: Ask HN: Those making $500/month on side projects i...

[monlockandkey]

How do you compete to find customers in such a crowded SAAS segment which is uptime?

[rozenmd → monlockandkey]

A few ways:

- Building a better product than the incumbents

- Showing up, doing the work, every single day

- Refusing to compete on price

- Marketing until it feels like it's too much, then marketing even more

Easier said than done, of course.

[me_bx → rozenmd]

Impressive.

Would you mind giving an overview of the marketing activities you perform?

[rozenmd → me_bx]

I learned most of what I know from the 30x500 course by Amy Hoy/Alex Hillman, but the gist of it is reading and participating in forums, providing valuable advice, and writing articles that spread that advice further.

[meiraleal → monlockandkey]

He posts and comment a lot (spam?) about it in a forum with potential customers: hackernews

[lucaspiller → meiraleal]

I haven't seen any of OPs comments, but I remember when Checkly (also in this space) first launched the founder of that was posting a lot here and on Reddit.

I wouldn't say their comments were that helpful or insightful - mainly just advertising. Now they've raised ~$10m. It's spam, but it works ¯\_ (ツ)_/¯

[rozenmd → lucaspiller]

This is exactly what I mean by "market until you think it's too much, and then some" - if it was truly too much, the average forum member would know (imo).

[meiraleal → lucaspiller]

Spam works. It needs a level of shamelessness that I don't think is worth it, as many other things also work.

[rozenmd → meiraleal]

Yep, and reddit too.