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“Normal” fruit juice is 100% fruit juice, isn’t it? Why would there be a distinction to be made between these two?

Anything that’s not 100% juice isn’t really juice. It’s typically marketed as a fruit “drink“.




Have you ever read a juice label?? In my country anything that's not marked "100% FRUIT" (without asterisks) has at least a truckload of added sugar!

And 100% fruit juices have become more widespread only in the last years... (they're still less than a third than the juices you see on a shelf)


I’ve never seen anything marketed as fruit juice that did not consist of only fruit. If there is sugar added, it’s a different kind of drink and the label does not say that it is fruit juice. It might contain fruit juice, but it’s not called fruit juice. But I live in the western hemisphere so maybe the standards are different where you live.


Italy, and they're not called "Fruit juices" of course they're called "Succhi di frutta", of which fruit juices is the literal translation.

Yes they have always been called "succhi di frutta" even if filled with sugar and other stuff, I had no idea that in some countries those are not called fruit juices.


Indeed - the language can be subtle... sometimes the box says something like "100% pure fruit juice BLEND".

If I mix 99% motor oil with 1% strawberry, that is a 100% pure fruit juice BLEND!


Yes, at least in my country (in Europe) I'm pretty sure that it's a recent trend to favor 100% single-fruit juices.

And I've seen the traditional juice fruite producers come up with increasingly comical/tragic ways to address it:

HUGE 100%, miniscule "natural ingredients" below it (so no motor oil at least xD )

HUGE name of a specific fruit, such specific fruit all over the box, big "100% fruit" and label saying 99.9999 apple, 0.0001 specificfruit powdered extract




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