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Yes, at least in my country (in Europe) I'm pretty sure that it's a recent trend to favor 100% single-fruit juices.

And I've seen the traditional juice fruite producers come up with increasingly comical/tragic ways to address it:

HUGE 100%, miniscule "natural ingredients" below it (so no motor oil at least xD )

HUGE name of a specific fruit, such specific fruit all over the box, big "100% fruit" and label saying 99.9999 apple, 0.0001 specificfruit powdered extract




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