I think your point is that bad PR affects your decision not to use Intuit's products, but I'd argue they're a perfect example of bad PR not being a problem. They have sensationally bad PR, yet they're worth >$100B, one of the 100 most valuable companies in the world, and they dominate their category.
So many people don’t understand this. “There’s no such thing as bad PR” doesn’t mean you won’t lose customers - it just means that for every 1 lost, 10 more are gained due to simple exposure/awareness.
