I think your point is that bad PR affects your decision not to use Intuit's products, but I'd argue they're a perfect example of bad PR not being a problem. They have sensationally bad PR, yet they're worth >$100B, one of the 100 most valuable companies in the world, and they dominate their category.
So many people don’t understand this. “There’s no such thing as bad PR” doesn’t mean you won’t lose customers - it just means that for every 1 lost, 10 more are gained due to simple exposure/awareness.
I think that TurboTax is a winner in the “TurboTax lobbies to make the tax code so complex that you have to use TurboTax” narrative because it makes people more afraid of doing their taxes through the tools the IRS provides than they should be.
intuit/turbotax. Will never use them, ever. Looking forward to the day that product is eliminated from existence by regular online filing.
https://www.ftc.gov/news-events/news/press-releases/2022/03/...