I didn't read the article (so hopefully you aren't advocating something nasty), but will give you a piece of advice I have read somewhere a long time ago which is attributed to Bill Cosby (I know!) and has helped me immensely.
`I don't know the key to success, but the key to failure is trying to please everybody.`
So write with your own voice. Maybe you will rub some people the wrong way, but that is the path you should follow to resonate with your target audience.
`I don't know the key to success, but the key to failure is trying to please everybody.`
So write with your own voice. Maybe you will rub some people the wrong way, but that is the path you should follow to resonate with your target audience.