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> I have yet to see any assertions in the coffee world that approach the sheer amount of overt dishonesty and grift that characterizes high-end audio.

Oh this is easy. - Starbucks, as an org, in whole. Brutal dishonesty in much of their marketing, naming, and Brewing methods. Their Coffee flavor is intended to distort your expectations of 'quality coffee'. - The "Roast Date" disappearance on high-end coffee to sell "Quality" rather than freshness. - Keurig's marketing of quality or that they can make 'Espresso' (it can't), their product is designed for lock-in. - Nespresso Vertuo's fake "Froth"




Literally none of those things are part of the fancy coffee world I'm talking about. That's all bog standard mass-market salesdroid lying. Citing them in a discussion of home espresso is like dragging McDonald's and 7-11 into a conversation about fine dining.


Well, yeah but then McDonalds and 7-11 are not pretending to be fine dining while these absolutely are.


No one who cares about coffee enough to have a home espresso machine is fooled.

Nobody who cares enough about coffee to grind their own beans is fooled.

Again, not in the same realm.


Oh I'm on the same page, Gaggia Classic, breville smart grinder pro, and all.

The VAST majority of Americans are "Fooled" and would say "Starbucks" or "Nespresso" is "Luxury Coffee". I would argue that the coffee industry is where the Audiophile headphone industry was at around the mid 2000s (Monster Headphones, Beats, ETC) where the public was so fooled and only those who knew what good sound was like, knew it was way off.




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