Oh I'm on the same page, Gaggia Classic, breville smart grinder pro, and all.
The VAST majority of Americans are "Fooled" and would say "Starbucks" or "Nespresso" is "Luxury Coffee".
I would argue that the coffee industry is where the Audiophile headphone industry was at around the mid 2000s (Monster Headphones, Beats, ETC) where the public was so fooled and only those who knew what good sound was like, knew it was way off.
Nobody who cares enough about coffee to grind their own beans is fooled.
Again, not in the same realm.