Twitter can be profitable. It made over billion dollars in both 2018 and 2019 on revenues of $3 billion. 2020 was big loss but can blame the pandemic. 2021 was small loss but would have been profitable except for lawsuit settlement.
Without Musk, Twitter would likely have been profitable in 2022. No extra debt, no fleeing advertisers, no massive cuts. Some layoffs like everyone else is doing would probably have been enough.
Twitter was selling ads to companies slashing their ad budgets, not products to consumers with a lot more screen time and a lot less access to stores or to businesses newly dependent on the internet to coordinate their newly remote workforce.
Doubtful. Ad revenue is wayyyyyy down due to the impersonation/brand safety crisis Elon triggered with his erratic product moves. Letting any jokester with $8 impersonate global brands erased hundreds of millions in revenue per quarter from Twitter's bottom line. The debt situation is just an additional financial mismanagement cherry on top.
Perhaps I wasn't clear, but this was before Elon bought it. Twitter easily could have posted profits that year if they did the firings he had ultimately done. I thought that temporality made it clear we are talking in a hypothetical but I guess I wasn't clear.
Might have been smart to not make it unprofitable in the first place.