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At some point, people have other motivations besides the obvious. Maybe they just like making neat videos for themselves and YouTube's a nice place to store them. Maybe they have one or two people they're sharing with because they know each other in real life and just like to show off to those people. Maybe they hope to strike it rich one day but don't have the resources to pursue it.

I pretty regularly think about the Twitch streamers that spend hours streaming to literally zero viewers. They stream for months and even narrate what they're doing, but nobody's watching. You wonder if it's a learned behavior from watching Twitch for so long.




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