for b2b it really boils down to the following:
data
distribution/marketing
discovery
closing
data is challenging for most companies
distribution is somewhat challenging and very challenging if your offer sucks
discovery is easy - it's a formula
closing is extremely hard and costly to get someone who can do it by definition
for b2b it really boils down to the following:
data
distribution/marketing
discovery
closing
data is challenging for most companies
distribution is somewhat challenging and very challenging if your offer sucks
discovery is easy - it's a formula
closing is extremely hard and costly to get someone who can do it by definition