paying $70 for intercom but $20 for mailchimp. interruption marketing vs permission marketing. when i first land on your page the fake intercom chat is the first thing to put me off, i gotta ask if you think its actually worth it?
last question on the content productivity. 3-5 articles per week is very good. what kind of traffic does that get you, and have you considered “slow down to get 10x results” type experiments?
you're probably not the intended audience then. we have a help chat on our page as well. I didn't like it either but we've turned a few tire kickers into buyers pretty quick with it. Helps that we are small and one of my cofounders is ready to jump on it as opposed to a minimum wage employee.
What? That's insane. It's literally an almost immediate portal to talking to an actual human on the other side. All companies may not care about response times but a lot of startups make it a goal to relentlessly cut down on response time to where it's mere minutes.
except that it inconveniences the 99.5% (real number from previous company) of users who dont interact with it, and those that do often get stonewalled into the “it looks like nobody is there right now, please leave your email and we’ll get back to you” flow.
we all understand the premise but this form factor has in practice failed to deliver. instead if people want instant response they tend to join the public slack or discord. you know, the apps actually built for community chat.
It works well for switched on companies. I've spoken to very small SAAS company CEOs before via it, which is effective. Maybe something to discard over time.
(Author here) We have done several iterations to make it less annoying, well... As a developer myself, I am not a fan of the popover either.
While wearing the marketing hat, I would say intercom is useful to some extent. We probably won't have those customer conversations if we don't have that small bubble.
We are building a dev tool for database development workflow, which is not a big market. We are also based in Shanghai, thus unlike valley-based shops, we don't have many viable ways to engage (like private introduction, offline meetup).
Internally, we also struggle between the experience and the leads, and as this topic is raised up here again, it will surely bring up another round of team debate this week.
Actually it depends on the Product you are selling. The more confusing the Product portfolio, the more the consumer needs a chat feature.
Also, a product which is of ancillary type needs persuasion to be sold to consumer where it needs chat feature the most.
If most consumer lands in the page and know what he/she needs, there is obviously no need for such feature.
Looking at their blog it seems more like 1 article per week?
Imo from a content perspective if you have high quality content ready you should publish 10 articles per week - as long as your crawl budget is fine (which most of the time it is) - the more the better.
they said in the article it was 3-5, i assume that is aspirational and/or varying and/or has external content included
is 10 articles a week actually desirable? do we care about quantity of output or quality (measured by traffic, conversions, or vague “brand reputation”)? sometimes going away for a month and writing one good skyscraper article (seo lingo) is worth 100 tiny little forgettable things
(Author here) We publish on both English and Chinese channels. Some articles are only relevant to one Channel. For the general ones, usually, we can’t just write in 1 language and translate it to another. The blog you see only shows English ones, but it also has Chinese ones such as
paying $70 for intercom but $20 for mailchimp. interruption marketing vs permission marketing. when i first land on your page the fake intercom chat is the first thing to put me off, i gotta ask if you think its actually worth it?
last question on the content productivity. 3-5 articles per week is very good. what kind of traffic does that get you, and have you considered “slow down to get 10x results” type experiments?