It's not what puts bread in my mouth though. I don't work there now and don't work on anything related to ads or messaging.
CA happened but that has nothing to do with this. The policies that allowed CA to collect data were very public, Zuck enthusiastically talked about the open knowledge graph all the time prior to CA, much to the dismay of many investors. Facebook didn't lie in that case, they misjudged the potential to misuse open data access, and the potential for negative PR as a result.
By analogy, it's like you're the landlord of an apartment building and you don't lock the front door. You put up a huge sign saying "this door is unlocked, everyone is welcome". You sell ads for your building embracing the unlocked door policy. Then somebody walks in and photographs all the tenants through their windows. Suddenly people who didn't care about the unlocked policy are now very angry, and rightly so. But this is completely different from collecting data, lying about it, and operating a massive conspiracy to conceal the data use from literally tens of thousands of employees who would normally be able to see it.
I know that, unfortunately, this is what puts bread on your mouth.
But, really? Are you suggesting that Cambridge Analytica didn't happen? Did we all hallucinate that?
You guys jumped the shark already. These attempts at damage control are laughable.