Exactly, in my final year we'd be inundated by almost daily visits from the likes of KPMG, Logica, Accenture, Microsoft, HP, Goldman Sachs, Deutsche Bank etc telling us why we should work for them.
I only realised that startups were an option after being embedded in the London tech community for a while.
I only realised that startups were an option after being embedded in the London tech community for a while.
Things like Silicon Milkroundabout http://siliconmilkroundabout.com/ and http://www.workinstartups.com/ are great, but I think they only work for people who are already interested in working in startups.
As a community we might need to start doing outreach to Universities and attending their careers fairs to really get the message out there.