Last May we organised a recruitment fair in London for UK hackers to meet local start-ups. YC companies included Lanyrd, Songkick, Tuxebo and Webmyd. It got more traction than we expected with hundreds of attendees. More details at www.siliconmilkroundabout.com
We announced a follow up event this Sunday that has had a strange response pattern. We've had thousands of registrations, but they're mostly from experienced developers rather than current students and recent graduates. My personal goal for the event is to help graduates see that there are more options out there than just the obvious banking/consulting/Google routes so I'm trying to make sure we also reach current students.
The event is free to attend, showcases 500+ roles at over 100 UK based start-ups from Mind Candy to Shazam but hasn't yet gotten real traction at universities across the UK despite hitting mailing lists, flyering etc.
Does anyone on hacker news have any ideas on how we could increase awareness of the event amongst current UK CS students? Do we have to take the event to campuses like the banks do with their milkrounds?
If you're a UK CS or engineering student have you heard about the event? If not what would have been the best way to reach you? What career options are more visible on campus (banks, Google etc)?
Thanks!
Ian (co-founder Songkick)
1) Location. While London is definitely business and cultural center of Britain, I believe it's a bit of a slog for students to travel down to the recruitments fair, especially since most of the best universities are located outside of the city. SO going to them would definitely help.
2) Most of the companies pitching are relatively unknown to the general masses. My best hires are people who either approached us because they like why we're doing, or people in my professional circles. Professional developers fit nicely into these two buckets, were most students don't. Great companies like Tuxebo and Conversocial don't really have mass appeal. Subsequently, it's hard to get a student who doesn't truly understand the company/space excited about being a part of the team.
The second problem is even further exacerbated as early startups don't want "employees". They want "Employee #1"; someone who is passionate and ready to help push the company forward.
It's a tricky problem.