They will probably go Dropbox route. Dropbox used to be an excellent file sync cloud service with a robust support on many platforms. They did just one thing and did it well. Now Dropbox is positioning themselves as business-team-collaboration-streamlining-platform for everything whose software is balancing between poorly programmed malware and useless enterprise bloatware.
This makes me think that the real problem here is vendor lock in. If users didn't feel such a reluctance to switch between services then there wouldn't be such an incentive to bloat existing services rather than just building it somewhere else.
Apart from lock-in, first mover advantage is a big one too. Humans don’t like change, so they stick with services as long as switching provides no big benefits.
My small company has stayed with our initial bank even though we were quite unhappy with it a couple of times. They didn’t rock the boat too hard, so we‘ve been with them for 8 years already - even though I was _this_ close to quitting sometimes.
Is there a real lock-in in case of 1Password though? I like their UX and integrations, but looks like it is easy to export and move my data to other products if required.
Did they have a choice? Companies like Google and Microsoft provide a package of file sync cloud service bundled with many other services, for the same or lower price. Most people/companies would find that a better deal.
