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Innovate?



Does Intel have engineers on board who could innovate? I get the impression Intel has become such a topheavy marketing oriented company that all the engineers capable of designing a brand new ISA left a long time ago, and the competent engineers that are left just work on revving the x86.


They are, it takes years to make meaningful changes meanwhile a marketing campaign can be done in months.


The point is that they should have been innovating all this time, instead they rested on their laurels and bashed alternatives, and here we are.


It’s interesting why they don’t see it coming until it’s too late. This is literally a textbook case nowadays. Kodak, Polaroid, Nokia, Yahoo, etc.


To be fair, Nokia did innovate a lot.

But there are only so much your engineers are allowed to do when competing with the company's current cash cow.


To be fair, this is easy to say in hindsight; but it also does not account for companies that successfully embrace new technologies/paradigm shifts/etc, and for all the fads that incumbent companies rightfully dismissed.


Isn't it literally the innovator's dilemma?

Edit: I felt they'd found one organisational solution to this after the netburst bust, what with their R&D branch in Israel (?) working on an alternative (pentium m and what would become the 'Core' architecture) without too much disturbance and avoiding the pitfalls of working on competing products?




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