I don't think you truly understand the concept presented. This is not about answering poll questions (although that is one example). This is about making ads more rewarding to the audience. Now, ads are obtrusive, obnoxious, and act as roadblocks to the things you really want. (Want to watch this TV show? You must pay 7 ads worth of your time.)
By making the ads engaging, the audience actually enjoys the interaction. The ad is no longer an obstacle, it's a reward (or at least, the path to one). The ads don't have to be about answering poll questions. What if you could play the McDonald's monopoly game from Facebook? I love the monopoly game.
It's a fake engagement experience - I know they're trying to sell me something. It's like a car salesman who invites you to dinner so he can secretly establish rapport and sell you a car afterwards.
As for playing Monopoly from Facebook, that's totally different than what your screenshots were implying. That's a more interactive ad experience, but that's not a new concept. People have been doing that for years.
To be clear, these are not MY screenshots. I have no affiliation with this project.
I don't think establishing rapport is something done in secret.
To make sure I understand correctly, your objection to this project comes from the fact that it's not new ("but that's not a new concept. People have been doing that for years."). I mention that because the article clearly implies more than what is shown in the screenshots. Is that correct?
I agree that advertisers have been trying to increase interaction for a long time. This project seems to be a new attempt at achieving that. it looks promising, and I wish them well.
