It's a fake engagement experience - I know they're trying to sell me something. It's like a car salesman who invites you to dinner so he can secretly establish rapport and sell you a car afterwards.
As for playing Monopoly from Facebook, that's totally different than what your screenshots were implying. That's a more interactive ad experience, but that's not a new concept. People have been doing that for years.
To be clear, these are not MY screenshots. I have no affiliation with this project.
I don't think establishing rapport is something done in secret.
To make sure I understand correctly, your objection to this project comes from the fact that it's not new ("but that's not a new concept. People have been doing that for years."). I mention that because the article clearly implies more than what is shown in the screenshots. Is that correct?
I agree that advertisers have been trying to increase interaction for a long time. This project seems to be a new attempt at achieving that. it looks promising, and I wish them well.
It's a fake engagement experience - I know they're trying to sell me something. It's like a car salesman who invites you to dinner so he can secretly establish rapport and sell you a car afterwards.
As for playing Monopoly from Facebook, that's totally different than what your screenshots were implying. That's a more interactive ad experience, but that's not a new concept. People have been doing that for years.