Most infographics delight in providing info and some insight in a visually appealing way. This provides very little info and even less insight. Very disappointing, esp. from Column Five, which usually does superior work.
The infographic trend is rapidly approaching infotoon status, and that's not good. Just because you _can_ make an infographic on a hot trend doesn't always mean you _should_.
I can't comment on this one specifically. Other infographics I have seen, representing areas I am an expert in, I have found to have misleading representations of data and in some cases blatantly false numbers.
This is a good example of deception through appearance. By making something look official or professional you can get really sloppy with the facts and no one questions it.
One of the few areas I've been convinced that big data is mkaing money is Facebook. They've managed to collect the largest and most detailed direct marketing database in history.
But other sectors? This infographic is full of 500 billion here and 300 billion there, but really, who is going to pay for big data location services? What is it going to do in healthcare?
I didn't find the McKinsey study any more elucidating:
The infographic trend is rapidly approaching infotoon status, and that's not good. Just because you _can_ make an infographic on a hot trend doesn't always mean you _should_.