Depends on if it's a green one or a red one. (haha jk)
But really, the same way I feel about Scrolls. Even considering the larger company size, and the higher revenue, and the longer life of the company. The only difference being Bethesda is going the extra mile and trying to monopolize a single word that is included within a group of words. The Elder Scrolls:(Insert subtitle here), while Apple is and always has been Apple. If I make a game or company called, Green Apple or Apple Smasher and Apple tries to sue me, I'm going to be using the same argument.
Yeah, I'm not gonna try to defend that a game called "Scrolls" is going to confuse anyone, that's total BS. Just saying that the idea of a trademark applying to an English word isn't, like, completely out of the question.
Well that's the point, right? If I make a computer called "Apple", that's confusing for people buying computers. If I release records under "Apple", that's confusing for people buying records (although you could make the case that people don't care). Otherwise, I'm free to use it.