> What I don’t get it’s why they care now when this is an old retail strategy. Older than Amazon itself.
> Target is the epitome of pushing you white label brands down your throat from the minute you step into own of their stores. And this is essentially what every retailer does.
But Amazon isn't a simple retailer. Isn't the issue that they do this and operate a third party marketplace? IIRC, Target is a traditional retailer that doesn't operate a marketplace for other retailers to compete in.
> Target Plus Marketplace is one of the top-tier eCommerce marketplaces, along with Amazon Marketplace and Walmart Marketplace, that cater to third party retailers. Target, one of the biggest retail chains in the United States, entered the eCommerce marketing realm in February 2019 and expanded its product assortment by allowing third party retailers to sell on Target.com
>> Target Plus Marketplace is one of the top-tier eCommerce marketplaces, along with Amazon Marketplace and Walmart Marketplace, that cater to third party retailers. Target, one of the biggest retail chains in the United States, entered the eCommerce marketing realm in February 2019 and expanded its product assortment by allowing third party retailers to sell on Target.com
You spammed that quote a couple times in the thread, but never provided a source. I found it (https://thriveagency.com/target-plus-marketplace/), and your quotation seems a bit selective, the next sentence is:
> Unlike Amazon and Walmart Marketplace, however, Target Marketplace is an invitation-only platform.
That seems like a significant difference. It also goes on to say they only have about a hundred partners, which is another significant difference.
Since your source seems like some kind of weird marketing site, here it is from the horse's mouth, https://plus.target.com/:
> Right now, Target Plus is an invite-only program but we do plan to accept partner applications in the future.
I was just trying to provide people with the correct facts, as you've confirmed yourself, they have entered the game and are ramping up to be a marketplace, with already having 100 3rd party sellers onboarded and more to come, and even hinting that they might open application forms in the future.
How different is Target's relationship to its suppliers from third-party Amazon sellers really? In many cases it's the same entity that wants to appear prominently in both venues.
Target is in the business of leasing shelf space. If you are a third party and want prominent placement in the store, target will lease that shelf to you. If you notice where target's third party stuff is placed, its actually rarely at eye level. That premium placement is reserved for other brands to lease at top dollar. Target probably makes more money selling less of their store brand and leasing primo space than they do if they were to use that primo space to sell more of their store brand and lease the bottom shelves.
Amazon on the other hand doesn't work like a retail store. You aren't leasing a finite amount of space within the Amazon website. You are beholden to the search algorithm run by amazon which is a black box compared to an agreement made for shelf space in a retail store, you don't pay less for worse placement and you can't pay more for better placement, and Amazon continually tries to poach your business with low cost knockoffs and their search engines are uncannily tailored to prefer these results.
Isn't paying for sponsored results more or less equivalent to paying for better shelf space? The space may not "really" be limited, but for practical purposes, the second page of search results barely exists.
Not really because even then you could be trumped by an amazon basics result without realizing what happened unless you are checking for this constantly yourself. When you pay for premium shelf space you are paying for the explicit shelf in the explicit store, everything is exactly planned, nothing left to chance or uncertainty, its all very diplomatic in comparison.
> Target is the epitome of pushing you white label brands down your throat from the minute you step into own of their stores. And this is essentially what every retailer does.
But Amazon isn't a simple retailer. Isn't the issue that they do this and operate a third party marketplace? IIRC, Target is a traditional retailer that doesn't operate a marketplace for other retailers to compete in.