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> Given the amount of money at stake for beating the search algorithm, shouldn't we expect any search engine to decline in usefulness over time?

Internet search algorithms should be worth significantly more (and I imagine that this is the case; e.g., I doubt that the combined value of all spam sites together matches Alphabet's market cap).

Given that internet search companies should also have an edge acquiring talent, you would expect that internet search algorithms would win this fight.




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