Internet search algorithms are bit of an adversarial competition against bad content, no? Given the amount of money at stake for beating the search algorithm, shouldn't we expect any search engine to decline in usefulness over time?
> Given the amount of money at stake for beating the search algorithm, shouldn't we expect any search engine to decline in usefulness over time?
Internet search algorithms should be worth significantly more (and I imagine that this is the case; e.g., I doubt that the combined value of all spam sites together matches Alphabet's market cap).
Given that internet search companies should also have an edge acquiring talent, you would expect that internet search algorithms would win this fight.
The problem with aliasing is that it undermines the ability of users to refine their searches, especially in the case of Google with its unclear semantics for terms within quote marks.
I've switched to using DDG as my first search engine of choice because, while its ranking of sites initially is generally weaker than Google's, it gives me much more power to subsequently refine searches.
