I think they were specifically referring to the "Customer's Union"
Employees Unions are unions. The needs supplied by a Customer's Union should, in part, be supplied by a Government. The other needs could be called a "Consortium" or a "Industry Working Group".
If it were targeted specifically at Google, there might be legal ramifications. So such a Working Group might need to be focused on Ad-buyers or SEO Professionals at large.
An "Industry Working Group" is an elite consortium and rarely acts in the interests of the people. A grassroots organization can focus on Google or anything else it wants to do. If it needs to broaden its umbrella slightly that would be better as its more sustainable.
Employees Unions are unions. The needs supplied by a Customer's Union should, in part, be supplied by a Government. The other needs could be called a "Consortium" or a "Industry Working Group".
If it were targeted specifically at Google, there might be legal ramifications. So such a Working Group might need to be focused on Ad-buyers or SEO Professionals at large.
Such groups already exist.