I don't know how to solve Google's problems and I don't pretend to. If I did I'd write a carefully thought-out Medium post and get claps and reshares and so on.
All I know is that as a user I can only describe my emotional reaction as "revulsion" whenever they unveil one of their new cash-grab copies of someone else's platform.
Here's how I view the Google brand in a nutshell: Half-assed crap that will fall out from under me, with bright colors.
That's it. There's more to it, but that's the primary view I have of them. Gmail was good once, then got bloated and slow. Search was good once, but is now Search for Stuff to Buy. All sorts of other things were good once, and now don't exist.
So when you said, "I don't know what this is and I don't want to know", I'm right there with you. I feel like I already know the part that will make me ignore it, so I'm not going to spend another minute on it. (Other than to trash it here, of course :)