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Big fan here also but never quite grokked the meaning of the original show title until looking it up now:

"Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout, lose track of their original intentions, making consumers more susceptible to make impulse buys"

https://en.m.wikipedia.org/wiki/Gruen_transfer




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